BOLO is reseller slang for "Be On The LookOut": an item or trend worth actively sourcing because demand for it is rising. BOLO Trends tracks BOLO signals using real Google search data instead of gut feel, covering both what to source and which keywords belong in a listing title.
Before there was any data behind it, "BOLO" was already reseller shorthand, passed around on TikTok, in Poshmark closets, and at estate sales. It meant the same thing law enforcement means by the acronym, just pointed at merchandise instead of suspects: keep your eyes open for this, because it's worth grabbing when you see it.
That meaning is community-owned, informal, and word-of-mouth. It's usually a specific item, a brand, a silhouette. Someone spots something moving, tells their following, and the term spreads. There was never a data source behind the call. It was a hunch that was usually right, or usually wrong, and nobody could tell you which until after the fact.
BOLO Trends kept the term and added data. Instead of a hunch, a BOLO starts with real Google search demand: how many buyers are looking for an item and which way that number is moving. It comes in two forms.
What to hunt for. Rising search demand for a specific item, brand, or style tells you buyers are looking for it, so it's worth keeping an eye out at the thrift store or estate sale.
What to type into the listing. The exact search term buyers are using right now, so a title change today can show up in more searches tomorrow, not next season.
Every BOLO comes with its number and the month it was measured. Search demand tells you buyers are looking. It doesn't guarantee an item will sell, or sell for a profit. What you buy and how you price it is always your call. Right now BOLO Trends tracks 6,000+ resale keywords, growing by 1,000+ every month.
Be On The LookOut. In reselling, it refers to an item or trend worth actively watching and sourcing because demand for it is rising.
Not exactly. A trend is a broad shift in taste. A BOLO is a specific, actionable item, style, or keyword a reseller can act on today, backed by rising search demand rather than a general vibe.
BOLO Trends tracks real Google search data across resale categories: what buyers are searching for, the exact words they type, and when demand peaks.
The BOLO List is a free monthly keyword guide for resellers: five categories, the keywords buyers search in each, and when to source and when to list, ready to use in eBay, Poshmark, and Depop listing titles.
Resellers on platforms like eBay, Poshmark, and Depop who want sourcing and title decisions based on real search data instead of guesswork.
The keywords, delivered free every month. Comment BOLO on any BOLO Trends video, or join below.
Join BOLO Trends Community