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Reseller BOLO Lists

A BOLO list tells you what to look for before you source. Every BOLO Trends list comes from real Google search data: the items buyers are searching for, the exact words they type, and when demand peaks. All of them are free.

You don't decide what sells. The search bar does. New to the term? Here's what BOLO means.

The lists

Latest · Vol. 3 · Your November sourcing list

The BOLO List · Vol. 3

The free monthly keyword guide for resellers. 25 keywords across winter apparel, denim, bras and undergarments, holiday formal, and hats and gloves. Each one ranked by Google search data, with when to source and when to list.

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Vol. 2 · Your October sourcing list

The BOLO List · Vol. 2

30 keywords across jackets, business casual, dresses, sneakers, activewear and Y2K, with when to source and when to list.

Open Vol. 2 →
Demand snapshot · September 2026

Scrubs & Maternity: Where the Demand Is

Google search volume across scrubs, maternity and the maternity scrub crossover. Koi scrubs up 400%. FIGS maternity up 175%.

See the snapshot →
Vol. 1 · Your September sourcing list

The BOLO List · Vol. 1

25 keywords across denim, bags, boots, men's shirts and outerwear, with when to source and when to list.

Open Vol. 1 →
Timing guide · August 2026

Fall Listing Keyword & Timing Guide

The exact keywords and listing windows for boleros, shawls, cardigans and bandage dresses this fall.

Get the fall guide →

New BOLOs every Thursday

The free weekly newsletter drops fresh BOLOs between lists, with the receipts on past calls, right or wrong.

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